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Kris Van Assche AW13

Questionably over shadowed for some time by his former colleague, Heidi Slimane, Kris Van Assche was recalled stating in an earlier interview with Interview Magazine that: “this skinny, rock ’n’ roll look had become such a cliché in the streets that any designer would have had to take this collection in a new direction.” That he did, albeit through his new season collection at his eponymous label.

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After graduating from the Royal College of Art in 2007, James Long debuted his collection at MAN, a Topman sponsored platform, that same year. His own label has since gone from strength to strength and Long has become the first menswear designer to receive an award from Fashion Forward (a growing scheme funding selected new design talent in London).  He also has lucrative consultancy work with Versace. What’s most exciting, however, is how well James Long combines his creativity with a knowledge of what his customer wants (and needs).

Finale at James Long AW12

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There is never a true appreciation during Fashion Week for menswear. I have somewhat in my time become an individual campaign in myself to highlight the talent that shines during the last day of London Fashion Week. Behind the Clark Kent like spectacles lies a menswear designer whose signature pieces surrounding leather and knitwear form a collaboration of materials that drape and hang loose on the body whilst never compromising on the aesthetic of figure and form.

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