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When it rains it pours and at Kenzo we were told a story of water, that is to say Creative Director’s Humberto Leon and Carol Lim created a collection with all the components of water. The collection was clean, the cuts either clinical or flowing delivered a show that was altogether a soothing addition to Paris for spring.

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Sometime, way back in the late 20s a Frenchwoman known as Luisa Jaquin opened up a boutique selling straw hats in the idyllic city of Paris. Today that boutique store, now based in Florence, has flourished into one of the most luxurious and inviting online stores the retail industry has ever seen, featuring some of the best online campaigns demonstrating the sexiness that Spring/Summer ’12 has to offer for both guys and gals. Now, it’s my favourite place to shop in Florence, without stepping foot outside of the UK.

The Paco Rabanne window display at Luisaviaroma, Florence.

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