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After graduating from the Royal College of Art in 2007, James Long debuted his collection at MAN, a Topman sponsored platform, that same year. His own label has since gone from strength to strength and Long has become the first menswear designer to receive an award from Fashion Forward (a growing scheme funding selected new design talent in London).  He also has lucrative consultancy work with Versace. What’s most exciting, however, is how well James Long combines his creativity with a knowledge of what his customer wants (and needs).

Finale at James Long AW12

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