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Perhaps, not a new concept, Johnathan Pearson, a photography student at The Arts University College at Bournemouth, goes about relaying a message of unobtainable perfection in the editorial world.

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I rarely get hysterical about editorial photography, especially menswear. Copious amounts of editing, for me, hinders the idea that fashion photography is there to demonstrate the creative perspective on fashion. Often clothes are too obscured and the concept too conceptual to convey a clear editorial message. After all we’re all buyers as much as we are editorial fans.

Blazers and shorts both by Jil Sander SS12, regal and tartan shirts stylists own.

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This year the world’s eyes will be firmly fixed on London. With the 2012 Olympics and the Queen’s Diamond Jubillee on every American’s calendar it’s only natural Britannia take a front row seat on both the world stage and your local WHSmiths. Following in good form i-D magazine has taken up the challenge of channeling these current affairs into a set of stand out covers to celebrate the Kings and Queens of the industry as Monarch reigns supreme through the lens of noted fashion photographers, Daniele Duella and Iango Henzi.

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