I rarely get hysterical about editorial photography, especially menswear. Copious amounts of editing, for me, hinders the idea that fashion photography is there to demonstrate the creative perspective on fashion. Often clothes are too obscured and the concept too conceptual to convey a clear editorial message. After all we’re all buyers as much as we are editorial fans.

Blazers and shorts both by Jil Sander SS12, regal and tartan shirts stylists own.

The latest issue of HERO magazine is out, a biannual menswear mag dedicated to all things fashion, edited by a familiar face, Art Director of Dazed & Confused magazine, James West.

Left: Jacket by Dries Van Noten SS12; Print jacket and shorts both by D&G SS12, Briefs by Versace SS12; Print Trousers by Glitters; Shoes by Dior Homme SS12. Right: Tartan top stylists own; Print trousers D&G SS12.

Stretching from Kenzo, Givenchy, Versace, Matthew Miller, Christopher Shannon, Raf Simons and Jil Sander but to name only the tip of an intensifying iceberg of luxury, the editorial featured couldn’t be more suitable if you’re looking into buying ready-to-wear for this spring.

Left: Print shirt and trousers both by Kenzo SS12. Right: Jacket and shorts both by Dries Van Noten SS12; Shoes by Dior Homme SS12.

Entitled: “They have more money than you” the ten page spread, shot by Scott Trindle, features some of the most luxurious garments next season has to offer in the style of heavy embellishment, striking embroidery and overwhelming regal prints to the backdrop of a typical country English estate. The juxtaposition of ultra modern luxury against a more traditional backdrop of mahogany and chaise longue interiors has allowed Trindle, and stylist John McCarty, to integrate an underlying idea of the powerful history of the upper classes in Britain with unorthodox designers such as Kenzo, balancing the dated backdrop with a refreshingly youthful edge.

Silk shirt and jeans both by Versace SS12

Shirt by Dior Homme SS12; Print shirt underneath by D&G SS12; Trousers by Dries Van Noten SS12; Shoes by Dior Homme SS12.

All clothes by Prada SS12

Jacket by Dries Van Noten SS12; Print scarf worn as top by D&G SS12; Stripe top by Lou Dalton SS12; Shorts by Jil Sander SS12.

Left: Denim top by Calvin Klein SS12; Trousers by Dries Van Noten SS12; Python print shoes by Jil Sander SS12. Left: Leather top by Dior Homme SS12; Snakeskin trousers by Jean Paul Gaultier SS12.

With thanks to Scott Trindle for the images  and permission. 

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