Ask anyone caught up in Place Saint-Germain-des-Prés in Paris on Friday 20th January what they witnessed and the answer might prove to be a bit of an understatement.

What took place this day was not merely a publicity stunt. Instead the launch of KARL, a diffusion collection designed especially by Karl Lagerfeld for Net-a-Porter, proved to be one of the biggest digital launches of all time in over five major cities spanning continents.

London, Paris, Berlin, New York and Sydney were the selected cities to simultaneously erect pop up stores to celebrate the launch with a technological twist. By standers and visitors at the window shops used the NET-A-PORTER KARL app to scan, shop and win pieces from the collection.

In addition, visitors to the window shops and cube received exclusive KARL goodie bags and t-shirts, with the first fifty receiving a pair of iconic KARL leather gloves or a collar from the collection. The exclusive launch attracted known industry icons including; Godfrey Deeny, Imran Ahmed and Alex Shulman.

Following an increasing trend in high street, high-end collaborations KARL has welcomed an entirely new caliber of women into his playground. No longer out of reach to the middle market masses this collection encompasses an all round Lagerfeld aesthetic with a metallic rock n’roll edge. The collection consisting of; iconic KARL cut-off leather gloves, metallic silk blend dress, two-tone leather biker vest,  printed cotton T-shirt, detachable sequined poplin collar and leather hi-top sneakers, contains 70 capsule pieces. And the not-so-Karl aspect to this collaboration? The price tag won’t break your bank.

Photo Credit: NET-A-PORTER celebrates the launch of KARL
With special thanks to Holly at The Communications Store 

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