Just how shocking would it be to find out the new sponsor of McDonald’s was Chanel? Any credibility I once had for this Haus would be dead in the gutter but thankfully Karl Lagerfelds idea is simply that. Thank god.

"Fashion is the healthiest motivation for losing weight"

From a designers perspective what Karl has created is ingenuous. Playing up to the hideous (yet sometimes true) stereotype that haunts the fashion world when it comes to both health and weight. Yet we’re all baffled. “Fashion is the healthiest motivation for losing weight.” As far as we’re aware Karl Lagerfeld, as talented and as incredible as he is, has done the fashion industry absolutely no favours with this advert. I was always under the impression that health was the healthiest motivation for losing weight, perhaps I’m horribly wrong.